Involver has just launched a “gating” system, in which brands can customize user access level on their Facebook pages based on their Klout score.
Involver and Klout have teamed up and have developed a way to offer unique content and experiences to different visitors based on how high their level of influence is.
Pretty interesting. Imagine the different, tailored levels of involvement one can offer to fans, in order to facilitate desired brand engagement.
The first brand to give this system a go on their Facebook fan page is Audi. Check it out!