Search engine optimization: What does it mean? Those not extremely close to the subject of SEO can get quickly overwhelmed by the sheer amount of information out there, not to mention the ever-evolving tips, tricks, and tactics put forth by industry pioneers. Many insights can be gleaned from Google’s constant communication and innovation, but, without a doubt, one central concept will never change: content is at the center of all optimization. Perhaps you’ve heard the term “content as SEO.” I’ll attempt to elaborate and enlighten on this concept, and hopefully arm you with some tactics that actually mean something.
I posted this one on the Handshake 2.0 blog. To read the full post, head on over there!