To sum up Part One of the Ultimate Guide, the internet marketing industry sits right in the middle of an intense collision of search (as we’ve henceforth known it), social, and rich web experience.
We’ve got the tools to inject our great content right into the mix, and I briefly explained a few markup tactics that can give Google and other search engines the information they need to put your content in the right place, in front of the right people. In part two of this three part post, I’ll explain what actually happens with all that extra effort, thought, and code that we’re being asked to put forth, and why it’s totally worth it.
I posted this one on Modea’s blog. To read the full post, head on over there!