The Blog | CHRIS TALLMAN

January 5, 2012

In Google’s Eyes, Fresher Content is King

By Chris Tallman | in Search Engine News, SEO

Many of you may remember hearing something a little over a year ago about some “caffeine” thing that Google was working on. Caffeine was released last summer and was essentially a change in their indexing infrastructure – meaning the way they crawl and store pages in their massive index – to support a more changing content environment. The infrastructure change would allow content to be searchable almost immediately after it was crawled, providing a quicker, more powerful means for users to find a plethora of newer, fresher, more engaging, and more relevant content.

Well, that’s all fine and good. Google heavily increased their means of acquiring and indexing content last year. So what’s new?

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September 14, 2011

Google Flight Search Finally Takes Off

By Chris Tallman | in Internet, Search Engine News, Travel

(no pun intended)

A few months back, Google acquired a small software company called ITA Software.

ITA Software is a developer of hospitality and travel software, and through this acquisition, Google has finally [today] launched Google Flight Search.

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September 7, 2011

Brand Traffic ? SEO

By Chris Tallman | in Marketing & Advertising, SEO

While this may be a refresher or a no-brainer for many of you who have been exposed to SEO in the past, I wanted to point out the obvious but extremely important fact that as we provide SEO services for our clients, our aim is to grow, and refine our customer base.

In other words, if we’ve got a client with great brand recognition, it’s great that we can pull in nearly all the traffic for searches with the brand name in it. The brand searches convert well as people know what they’re looking for. The issue is, what about the people who are looking for a product or service that our client provides, and don’t know the brand? There’s a huge potential here to leave a lot of money on the table and to completely miss all the benefits of organic search optimization.

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August 15, 2011

Google Making Huge Mobile Moves

By Chris Tallman | in Search Engine News, Technology

This morning, Google rolled out of bed and dropped a cool $12.5 billion on a new acquisition. Pocket change, right? Well, for the benefit they’ll get out of it, yes.

Google’s had issues in the mobile hardware arena. The necessity for a hardware component in their mobile strategy became increasingly apparent, and in a conference call early this morning, CEO Larry Page announced that they’d be acquiring Motorola Mobility.

This is huge for Google in several ways, and not so huge for Microsoft or Apple for the same reasons.

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