Many of you may remember hearing something a little over a year ago about some “caffeine” thing that Google was working on. Caffeine was released last summer and was essentially a change in their indexing infrastructure – meaning the way they crawl and store pages in their massive index – to support a more changing content environment. The infrastructure change would allow content to be searchable almost immediately after it was crawled, providing a quicker, more powerful means for users to find a plethora of newer, fresher, more engaging, and more relevant content.
Well, that’s all fine and good. Google heavily increased their means of acquiring and indexing content last year. So what’s new?